Content Strategist

Job Description

The Content Strategist will have the opportunity to shape the clients' social media footprint across multiple platforms and markets, draw insights from various tools and use data to improve the clients' digital reach and efficiency. Working closely with the Brand and Content teams, you will be our client's eyes and ears in nurturing the engagement journey of their audience and develop meaningful social conversations with their target customers.

Job Requirements

The Content Strategist is a key member of our team of professionals who will be a self-starter with the ability to plan, research, write and execute content for our clients on various social media platforms.  As everything we do is measured in numbers, you will be required to understand and be guided by data in developing content for our clients.

Based on the above, your job will include;

• Initiating and conducting research, while utilising social / digital insights from various sources to create engaging content.
• Tracking, measuring, and providing input and advice to further improve content strategies for clients.

Responsibilities

o  Have your finger on the pulse of trends within the social media space.

o  Be aware of and anticipate trends within the industries of our clients.

o Actively collaborate with other team members to work on and capitalize on these trends in the interests of our clients.

o Curating data driven content that resonates with followers to maximise social reach and engagement for our clients.

o  Writing creatively, using concise captions, which are to the point.

o Working closely with the rest of our creative team in developing visuals, which integrate well with the script, to meet our client expectations.

Skills