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Creative Strategist (E-Commerce)

Creative Strategist (E-Commerce)

HiblendrKuala Lumpur, Kuala Lumpur, Malaysia
1 hari lalu
Penerangan pekerjaan

Job Responsibility

  • Creative Strategy & Ideation

Translate customer insights, trends, and product USPs into performance-driven ad concepts and brand campaigns.

  • Develop creative frameworks (UGC scripts, TikTok hooks, testimonial angles, product demos) that can be repeatedly tested and scaled.
  • Continuously study consumer psychology, competitor brands, and global DTC creative trends to stay ahead.

    • Ad & Content Development

  • Write ad briefs, hooks, and scripts for Meta, TikTok, Google, and other platforms.
  • Collaborate with videographers, editors, influencers, and designers to execute high-performing creative assets.
  • Adapt storytelling for different funnel stages (TOF awareness, MOF education, BOF conversion).

    • Testing & Optimization

  • Lead structured creative testing cycles with the Growth Strategist.
  • Analyze performance data (CTR, CPC, CPM, ROAS) to identify winning creative elements.
  • Build a Creative Hit System — ensuring a steady flow of new ads, with a clear hit rate tracking process.

    • Brand & Storytelling

  • Safeguard HiBlendrâs brand voice while optimizing for performance marketing.
  • Create narratives that elevate the brand beyond functional benefits, positioning IT as part of a wellness lifestyle ecosystem.
  • Ensure creatives connect emotionally with customers, not just rationally.

    • Job Requirements

  • Minimum education is Secondary School or higher
  • 2â5 years in creative strategy, performance marketing, or brand storytelling (e-commerce / DTC preferred).
  • Strong ability to conceptualize ideas from insights and data.
  • Hands-on experience writing scripts, hooks, and ad copy for high-performing campaigns.
  • Deep understanding of TikTok, Meta, and influencer-led UGC trends.
  • Analytical + creative hybrid mindset can both ideate and interpret data.

    • Job Benefits

  • WFH Friday
  • No Dress Code
  • Young, Energetic Team
  • Birthday Leave

    • #J-18808-Ljbffr

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