Senior Corporate Communication and Partnership Executive

Senior Corporate Communication and Partnership Executive

The Senior Executive, Corporate Communication & Partnership is responsible for enhancing the corporate image, reputation, and visibility of LifeCare Group across all communication channels — both online and offline. This role involves planning, creating, and executing integrated communication strategies, managing media relations, and driving meaningful partnerships that strengthen LifeCare’s public presence and brand value.

Responsibilities

• Develop and execute corporate communication strategies to strengthen LifeCare Group’s brand identity and positioning.
• Manage and update corporate website and social media platforms (Facebook, LinkedIn, Instagram, XHS, etc.) to reflect brand tone and ongoing initiatives.
• Produce engaging press releases, feature articles, newsletters, speeches, and corporate write‑ups for internal and external audiences.
• Work closely with business units (Diagnostic, Wellness, MyRehab, Caring Dialysis Centre, Ukiyo Hotel, etc.) to gather content for corporate announcements, success stories, and milestones.
• Plan and coordinate corporate events, CSR programmes, media interviews, and public engagements.
• Source and liaise with media partners (print, digital, radio, broadcast) for coverage and exposure opportunities.
• Monitor, analyse, and report on public sentiment, media coverage, and campaign performance.
• Identify, evaluate, and propose strategic partnerships with corporations, banks, NGOs, universities, and event organisers to expand LifeCare Group’s visibility.
• Develop and maintain a database of potential and existing partners.
• Coordinate partnership activities including health awareness roadshows, sponsorships, talks, and cross‑promotional events.
• Collaborate with internal stakeholders to align partnership objectives with corporate goals and marketing campaigns.
• Negotiate terms and manage end‑to‑end partnership execution, including follow‑up reports and documentation.

Required Skills & Qualifications

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