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Manager, Retail Marketing
Manager, Retail MarketingFrasers Group • Petaling Jaya, Selangor, Malaysia
Manager, Retail Marketing

Manager, Retail Marketing

Frasers Group • Petaling Jaya, Selangor, Malaysia
30+ hari lalu
Penerangan pekerjaan

Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.

Sports Direct Malaysia is currently looking for Manager, Retail Marketing to join our growing team.

Sports Direct Malaysia operates 40 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. It offers over 70 leading authentic global sports brands and employs over 1,000 staff with a view to expanding rapidly across Asia.

We have developed a new generation of stores as part of our multi‑channel elevation strategy, enhancing the customer experience at every step. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. Stores are uniquely zoned by key sports categories : SD Football, SD Running, SD Training, SD Rackets, SD Swimming, SD Sports, SD Lifestyle, SD Outdoor.

Job Description

Strategic Planning & Calendar Management

  • Develop and manage the annual retail trade calendar.
  • Plan, strategise, and evaluate retail marketing activations, identifying opportunities to strengthen impact and efficiency.

Campaign & Promotion Management

  • Lead the Retail Marketing team in executing retail promotions, campaigns, events, and advertising initiatives with accuracy and timeliness.
  • Develop in‑store marketing strategies and point‑of‑sale materials to enhance the customer shopping experience.
  • Ensure annual sales targets are supported through effective, data‑driven marketing strategies.

    • Collaboration & Partnerships

  • Build strong working relationships with internal stakeholders and external partners to develop impactful, aligned marketing plans.
  • Identify opportunities to increase brand visibility through partnerships and joint marketing initiatives.

    • Budget & Performance Management

  • Manage the A&P budget to optimise ROI and cost efficiency.
  • Monitor, analyse and report on campaign performance, providing insights and data‑driven recommendations for continuous improvement.

    • Operational & Team Leadership

  • Oversee multiple divisions, including mall marketing, mailroom, and design & creative teams.
  • Manage day‑to‑day operational and administrative processes to ensure smooth execution of all marketing activities.
  • Lead, mentor and motivate team members to achieve departmental objectives and drive professional growth.

    • Other Responsibilities

  • Support ad‑hoc tasks and projects as assigned by the Line Manager and / or Management.

    • Qualifications

  • Must possess at least a Bachelor’s Degree in Marketing, Business, Communication or a related field.
  • Have a minimum of five (5) years of hands‑on experience in marketing, preferably within the sports retail industry.
  • Strong understanding of promotional activities, mall events and retail activations.
  • Keen eye for effective design and attention to detail.
  • Strong analytical skills with high numerical accuracy.
  • Excellent leadership, negotiation and supplier relationship management skills.
  • Exceptional communication and coordination skills.
  • Collaborative team player with a positive attitude and the ability to thrive in a fast‑paced environment.

    • Additional Information

    An OPPORTUNITY like this at Frasers Group is for the FEARLESS! The potential is massive and the experience unparalleled. To make the most of it you must live and breathe our principles – think without limits, be relevant, and own it.

    Seniority level

    Mid‑Senior level

    Employment type

    Full‑time

    Job function

    Marketing

    Industries

    Retail

    #J-18808-Ljbffr

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