Manager, Retail Marketing

Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.

Sports Direct Malaysia is currently looking for Manager, Retail Marketing to join our growing team.

Sports Direct Malaysia operates 40 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. It offers over 70 leading authentic global sports brands and employs over 1,000 staff with a view to expanding rapidly across Asia.

We have developed a new generation of stores as part of our multi‑channel elevation strategy, enhancing the customer experience at every step. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. Stores are uniquely zoned by key sports categories : SD Football, SD Running, SD Training, SD Rackets, SD Swimming, SD Sports, SD Lifestyle, SD Outdoor.

Job Description

Strategic Planning & Calendar Management

• Develop and manage the annual retail trade calendar.
• Plan, strategise, and evaluate retail marketing activations, identifying opportunities to strengthen impact and efficiency.

Campaign & Promotion Management

Collaboration & Partnerships

Budget & Performance Management

Operational & Team Leadership

Other Responsibilities

Qualifications

Additional Information

An OPPORTUNITY like this at Frasers Group is for the FEARLESS! The potential is massive and the experience unparalleled. To make the most of it you must live and breathe our principles – think without limits, be relevant, and own it.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Retail

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