Performance Marketing Lead

NP Digital Federal Territory of Kuala Lumpur, Malaysia

Performance Marketing Lead

NP Digital (NPD) is a global award‑winning performance marketing agency. In 2024 Campaign Magazine named us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification, and AdAge listed us on their Best Places to Work list in 2024 and 2025!

NP Digital combines proprietary platforms with best‑in‑class talent to deliver leading‑edge experiences centered around paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimisation.

NP Digital focuses on creating innovative, adaptive and data‑driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

About the Opportunity

Reporting to the Managing Director, the Lead, Performance Marketing plays a commercial and strategic role to take charge of our team expansion for Regional and local accounts. This is a hybrid role, requiring both business development leadership and subject‑matter expertise in performance marketing across Paid Media, SEO, Content, UX, Data & Analytics.

This individual could come from a Director of Digital, Performance or Growth background – provided they have the credibility to advise clients, the hunger to build business, and the experience managing and motivating teams. While driving revenue will be a priority, we are equally interested in individuals who can lead market development, support the team with technical issues, collaborate across teams and stakeholders and represent NP Digital as a thought leader in the MY market.

Responsibilities

• Market Leadership – shape and lead the expansion of NPD Malaysia, developing client relationships and internal capabilities.
• Sales & Growth – drive new business revenue via inbound, outbound and partnership channels, building on digital commercial revenue with the Group Account Director.
• Performance Marketing Expertise – act as a strategic advisor to prospective clients on SEO, Paid Media, Content and broader performance strategy, and be hands‑on where necessary.
• Client Solutions & Pitching – build proposals, commercial models and SOWs; own and lead the pitch process from strategy to close.
• Team Building – hire, lead and mentor a mid‑to‑lower level but high‑performing team, creating a culture of performance, collaboration and growth.
• Cross‑functional Collaboration – work closely with MY, SG (possibly HK & TW markets) and global colleagues in client services, delivery and operations to ensure high‑quality outcomes.
• Market Intelligence – provide insights and feedback on client needs, local competitive landscape and emerging opportunities to guide strategic planning.

Qualifications

Growth & Benefits

Culture

We value our best‑in‑class company culture, which is results‑driven, innovative, fast‑paced and fun. Our focus is on outcome, not output. We encourage an entrepreneurial spirit while applying a business‑like approach. We celebrate different backgrounds and perspectives from our team members, but one thing we all share is a core set of values :

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, colour, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Advertising

Industries

Advertising Services

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