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Marketing Manager, S&I, RoSEA

EppendorfPetaling Jaya, Selangor, Malaysia

2 hari lalu

Penerangan pekerjaan

Your Challenges

The Marketing Manager Separation And Instruments Responsibilities

This dynamic position requires a strategic thinker with a deep understanding of product-market fit, competitor intelligence, and the ability to lead the full product lifecycle from introduction to phase-out for the Separation and Instruments portfolio. This role will collaborate cross-functionally to develop and execute impactful marketing plans, leveraging global resources while adapting them to local market needs. This role is central to executing Eppendorf's Go-To-Market strategy across the markets of Southeast Asia (Malaysia, Thailand, Indonesia, Philippines, Vietnam). Operating within a 100% distributorship model, the primary challenge is to counter market commoditization by empowering our channel partners to sell on value, not price.

Market Research and Product Lifecycle Management

Conduct Thorough Market Research :

Understand the needs of customers in various segments of the life science industry.

Analyze industry trends, applications, competitor landscapes, and customer preferences to define optimal product-market fit and addressable market size.

Lead the Product Lifecycle :

Oversee the complete product lifecycle from introduction to phase-out.

Craft compelling value propositions and set strategic pricing.

Gather competitor intelligence and drive product updates to maintain a competitive edge.

Adjust marketing strategy and plans to meet changing markets and competitive conditions.

New Product Introduction and Launch Management

Own and Lead New Product Launches :

Ensure seamless execution of Eppendorf's NPI process.

Manage pre-launch preparation, oversee the launch process, and guide post-launch activities.

Ensure clear deliverables and alignment across teams.

Execute Integrated Marketing Campaigns :

Own, execute, and monitor the performance of your marketing plan across online and offline channels.

Develop and implement integrated marketing campaigns, continuously measuring and optimizing for maximum impact.

Strategic Partnerships and Channel Marketing

Develop Comprehensive Marketing Plans :

Collaborate with internal teams (Sales, PLS) and channel partners to create annual channel marketing plans, initiatives including defined marketing funnel strategies

Include detailed targeting strategies and position the portfolio to specific segments and accounts.

Demonstrable success working within a distributor-led, channel-focused, or indirect sales model is essential

Leverage and Adapt Global Marketing Materials :

Adapt and refine global marketing resources for local relevance and effectiveness.

Collaborate with the Marketing Realization team to ensure consistent brand messaging.

Content, Events, and Lead Management

Develop and manage engaging content for various channels, including website, blog, social media, and email marketing.

Implement strategies to generate qualified leads for the sales team, utilizing a variety of marketing techniques.

Utilize CRM systems to track customer interactions, manage leads, and analyze marketing campaign effectiveness.

Your Expertise

Bachelor's degree in Marketing, Mass Communication, Advertisting or equivalent Life science industry experience.

Demonstrable experience in marketing, managing social media platforms, campaigns, collaboration and branding for an organization

Proficiency in analyzing relevant marketing metrics for data-driven decisions

Experience in setting up and optimizing marketing workflows to qualify leads and transition them to sales

Excellent English communciation skills

High competency in using Microsoft office software programs including CRM

Your benefits at Eppendorf :

We truly appreciate our employees and their performance

We offer a wide range of learning and development opportunities to allow you to deepen your technical knowledge and for continuous growth

By working with us, you will make a meaningful contribution to improving human living conditions

Attractive salary, employee benefits and performance bonus

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Marketing Manager • Petaling Jaya, Selangor, Malaysia