Brand Manager (Tobacco)

Company Overview

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities

• Key account representative for Agency and Client
• Services Client on day-to-day basis to ensure all deliverables are met
• Builds and maintains good relationships with Client
• Works with Account Director to develop long and short-term marketing and advertising initiatives
• Helps Client evaluate effectiveness of marketing and advertising programmes and monitors competitive activities and plans appropriate response / action
• Works with Creative team to ensure creative development is on strategy and meets Client’s expectations / standards
• Keeps senior management fully informed of account activity and development including client issues
• Manages overall budget and account profitability including monthly internal account reconciliation
• Any other reasonable duties, functions or responsibilities assigned to you from time to time

Required Skills

Preferred Qualifications

Benefits and Work Environment

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn.

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