Brand Manager

Position Snapshot

Location : Petaling Jaya, Selangor, MY

Company : Nestlé Malaysia

Type of contract : Permanent

6+ Years Experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our core, we foster a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, providing opportunities to stand out and grow both professionally and personally.

We are looking for a Brand Manager to delight target consumers, build a strong brand, and generate impactful brand-building results.

A day in the life of a Brand Manager…

• Develop and update consumer portraits and engagement funnels for the brand.
• Activate the Brand Essence.
• Manage 60 / 40+ basket, packaging, NHW dashboard, services, and CSV related to the brand.
• Understand in-store environment, contribute to category strategy, define desired relative price, and provide recommendations for pricing and promotions. Propose SKUs for key channels and customers.
• Ensure consumer-centricity, apply innovation levers, contribute to and execute the innovation pipeline, and maintain vibrancy through relevant renovations.
• Develop and execute strong, aligned brand and ICP plans. Track and monitor performance, health, and strategic alignment. Understand the business impact of PFME and TTS investments.
• Contribute to the development of OBIs and Big Ideas, engagement strategies, and create attractive brand experiences. Collaborate with communication agencies to ensure brand communication enhances the company's image as a trusted NHW leader.

What will make you successful

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