Assistant Brand Manager / Manager

We are looking for an experienced Brand Manager / Assistant Brand Manager to lead strategic marketing, advertising, KOL collaborations, and community events. The ideal candidate has a strong background in brand building, digital & traditional advertising, content creation, and campaign execution. They will manage cross-functional teams, optimize marketing performance, and ensure seamless execution of brand initiatives.

Key responsibilities

• Strategic Marketing & Brand Management : Develop and execute brand strategies to drive market growth, brand awareness, and customer loyalty; oversee brand positioning and ensure consistency across touchpoints; conduct market research and competitor analysis; collaborate with Product Development to align offerings with brand image and customer needs.
• Advertising & Campaign Management : Develop and manage advertising strategies across channels; plan and execute paid media campaigns with budget optimization and ROI focus; monitor performance and adjust campaigns using data-driven insights; collaborate with creative teams and agencies.
• KOL & Influencer Marketing : Build relationships with KOLs / influencers, oversee collaborations, and analyze campaign performance to optimize strategy.
• Community Event Planning & Execution : Conceptualize and execute community events aligned with brand objectives; build partnerships to maximize reach; manage on-ground activations and post-event analysis for improvements.
• Merchandise Planning & Execution : Develop merchandise strategies, coordinate with designers and suppliers, manage inventory and distribution, and assess campaign effectiveness.
• Content Creation & Brand Storytelling : Develop content strategies, oversee marketing materials, work with creatives to produce engaging content, and optimize for different channels.
• Stakeholder Collaboration : Work cross-functionally with internal teams and external partners to ensure timely delivery of marketing communications and campaigns.
• Performance Monitoring & Insights : Use data analytics to monitor campaigns, report ROI, and conduct post-campaign analyses to inform future improvements.

Job requirements

Seniority level

Employment type

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