Regional Marketing Manager (Component & Commercial Channel)

Overview

The Regional Marketing Manager (Component & Commercial Channel) reports to the APJ Regional Marketing Lead and is responsible for planning and activating strategic component marketing and channel programs. The Regional Marketing Manager is also responsible for maintaining open communication lines between AMD Global Marketing, AMD Global Component Marketing, Server & Commercial Client Channel Marketing and AMD Regional Marketing teams in support of driving successful growth in server branded and server component devices.

THE PERSON :

We are looking for an innovative, driven Marketing Manager to support AMD’s APAC Component and Channel business. This role combines Component marketing (60%) with Commercial Channel marketing responsibilities (40%) , playing a pivotal role in campaign planning, account enablement, partner engagement, and go-to-market activation.

This individual will work closely with regional sales, country marketers, distributors, retailers, SIs, and OEMs to implement impactful marketing strategies that elevate AMD’s Ryzen and Radeon platforms, while also supporting partner-led demand generation, channel enablement, and co-marketing execution.

KEY RESPONSIBILITIES :

• Develop and grow APAC Component business by supporting channel partners, distributors, eTailers / retailers, SIs, and SMB partners with new programs and opportunities.
• Grow Ryzen and Radeon presence in the channel to elevate AMD’s brand and leadership in gaming and commercial segments.
• Align with APAC priorities and leverage BU assets to localize activations with country teams.
• Track marketing execution and coordinate with Sales and Marketing Operations to engage partners and monitor program delivery.
• Lead and organize physical / digital campaigns, product launches, and regional marketing events for Ryzen / Radeon products.
• Coordinate marketing campaign tracking and reporting for cross-segment activities.
• Generate regular reports and performance analyses to improve program impact and visibility.
• Collaborate with APJ teams to support One-APJ execution and cross-business integration.
• Lead account-based co-marketing with SI, AIB, ODM, and support go-to-market program rollout.
• Develop and execute regional commercial client & server channel marketing plans aligned with APJ business objectives and partner account strategies.
• Work with distributors, OEMs, VARs, and SIs to plan and activate joint campaigns including demand generation and market expansion.
• Customize programs based on partner maturity and market segmentation across client and server lines.
• Coordinate with Channel Enablement to deliver localized content, sales tools, and partner training material.
• Lead localization of campaign assets and drive consistent brand representation through partner channels.
• Support MDF planning and partner proposal reviews; track ROI and ensure program effectiveness.
• Provide strategic co-marketing guidance to partners and maintain regular engagement with Channel Sales and Partner Account Managers.
• Participate in business reviews with partners; provide data-driven marketing recommendations and showcase impact.
• Track and analyze KPIs such as pipeline influence, content engagement, and partner participation to continuously optimize marketing strategies.

PREFERRED EXPERIENCE :

Travel Requirement : ~20–30% within APAC for partner meetings and event execution.

ACADEMIC CREDENTIALS :

Bachelor’s degree in Marketing, Business, Communications, or a related field.

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