Channel Trade Marketing Manager

Overview

Reckitt Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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We are Reckitt, home to trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal and nurture in the pursuit of a cleaner, healthier world. We are a global team united by this purpose, aiming to make high-quality hygiene, wellness, and nourishment accessible to all.

About The Role

Elevate your career with Reckitt by stepping into the role of Channel Trade Marketing Manager. This pivotal position calls for a forward-thinking individual ready to shape and invigorate how our portfolio of brands comes alive across sales channels. You will be the architect of our channel strategy, inspiring a dedicated team focused on driving growth. You will blend relationship management with strategic innovation to have a tangible impact on our journey toward a cleaner, healthier world.

Responsibilities

• Develop customer / category 4P strategy and tactics in line with respective heads of national key accounts, building on global 4P strategy.
• Manage trade marketing budget and define category trade marketing KPIs.
• Translate brand marketing actions into customer marketing actions.
• Contribute to category marketing plans with customer and category analysis and promotional strategy; act as key contact for brand marketing teams.
• Continuously analyze customer position, working with National Account Managers to recommend in-store actions to strengthen Reckitt's category position.
• Implement category strategies and vision across customers; lead and support execution of Reckitt promotional strategy across customers in line with brand priorities and media plans.
• Perform ongoing ROI analysis across activities to guide commercial outcomes and support trade spend optimization.
• Conduct financial modelling to support decision processes (e.g., ranging, promotions).
• Develop Go to Market strategies for all category reviews with major retailers.
• Develop, initiate, and execute retailer engagement programs for involved channels.
• Maintain understanding of external factors and competitor activities within the channel.
• Contribute to forecast accuracy via timely input into the forecasting process.

The experience we're looking for

The skills for success

Consumer Insights; Shopper Insights; Customer Insights; Category Analysis; Collaboration and partnership skills; Influencing; Consultative Selling; Customer strategy; Channel strategy; Sales strategy development; Product planning; Business acumen; Financial acumen; Commercial acumen; Sales negotiation; P&L Management; Strategy Execution; Operational Excellence; Key Account Management; Account Management; Field sales; Ecommerce; Analyzing sales and Ecommerce data; Pharmaceutical Sales; Trade Marketing; Digital activation to HCPs; Leadership skills.

What we offer

We support inclusion and wellbeing through parental benefits, an Employee Assistance Program, life insurance, and other market-aligned benefits. Global share plans are available to eligible roles, with short-term incentives to recognize outstanding results. Our pay-for-performance philosophy underpins how we reward contributions.

Equality

We hire for potential and experience. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, religion, pregnancy, family status, sexual orientation, gender identity or expression; protected veteran status; and any other basis protected by law.

Seniority level

Employment type

Note : This description reflects the responsibilities and requirements of the Channel Trade Marketing Manager role and does not include unrelated postings or referrals.

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