Assistant Manager, SFMC Developer

Tasks

As a CRM SFMC Developer, you would responsible for all CRM Marketing Automation and Activations, responsible for developing, and implementing marketing automation solutions on the Salesforce Marketing Cloud platform. You will collaborate closely with project managers, sales & marketing teams, technical teams and markets to deliver personalized customer journey experiences across various touchpoints, automate marketing processes, and ensure effective use of SFMC capabilities.

• Collaborate with CRM team (peers, Streams, business units) to build, test and deploy the Contact Strategy Blueprints for markets whilst ensuring the technical feasibility during the implementation and optimization of the customer journeys.
• Basic SFMC capabilities solutioning and consult the CRM team stakeholders / counterparts and markets on Contact Strategy Blueprints development, KPIs and demands, with the aim of driving leads and increasing sales conversion
• Provide hands-on activations, troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or Sales / Service Cloud platforms. Understand the stakeholder business needs and requirements, prioritize, and manage the CRM implementation strategies.
• Be aware of the latest Salesforce technological updates and changes (i.e Einstein, Interaction Studio, Package Manager & etc) and maintain best practices for Marketing Automation Platforms, including systems integration strategy, Interaction Studio, data quality and data governance.
• Advise and provide support on system integration and enhancement (Data Cloud, cross platform APIs, SFDC, Interaction Studio, Einstein, etc) and CRM reports, including effectiveness measurement, tracking and optimization proposals as well as data export and integration for external analytic dashboards.

Education level / Training

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Experience (type of)

Specific knowledge / Skill

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