Marketing Technology Specialist

The Marketing Technology Specialist serves as a crucial link between marketing function of a business and technology. The role requires the ability to translate that marketing vision to a technology implementation to deliver on marketing goals. This position plays a critical role in the configuration, usage and support of the marketing technology platforms used for campaign and data management. Primary Responsibilities

Troubleshoot issues as they arise from various business partners relating to data errors, system workflows, and platform inconsistencies Support essential marketing operations initiatives in Marketing Automation platforms and CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing Maintain the daily operations of Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation platforms Maintain analytics tracking in digital marketing platforms, implement best practices, add / edit analytics tracking pixels as needed. Leverage automation to improve processes and productivity and make recommendations to support an organization scaling at rapid pace. Serve as super user and product evangelist for digital marketing platforms What do you need to succeed?

Bachelor's degree in Information Technology, Engineering or Data Analytics and / or with 2 – 5 years of relevant work experience in operations support. Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools. Strong communication skills to collaborate with cross-function team. Detailed-oriented, methodical and prefers a structured way of getting things done. Able to consistently meet deadlines and problem-solve with strong attention to detail. Strong analytical abilities to troubleshoot issues that arises from the smallest causes Strong interest in researching and learning new skills and digital systems. Proficiency in Windows, Microsoft Office Suite; comfort working in Excel. Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.), CSS, HTML, Javascript, SQL is a strong advantage.

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