class="ql-align-justify">
class="ql-align-justify">
This role is crucial in strengthening
the Firm’s brand image and visibility, both internally and
externally. The ideal candidate will be able to collaborate across
departments, foster strong media relationships (with a particular
emphasis on Chinese media), produce clear and purposeful content
under tight deadlines, and contribute to growing the Firm’s profile
in the industry.
class="ql-align-justify">
class="ql-align-justify">
Job
Description
class="ql-align-justify">
Gather information and draft internal
and external communications (press releases, articles, social media
content, brochures, and announcements) to enhance the Firm’s brand
and image.
Develop and
maintain relationships with media outlets and journalists —
especially Chinese media — to maximize coverage and grow the Firm’s
reach.
Develop
relevant Chinese social media content, such as videos, for various
platforms, including Chinese social media platforms, to reach and
engage the Firm’s Chinese-speaking stakeholders and prospective
clients.
Ensure social
media content is available in both English and Chinese; this
includes writing and translating messages and announcements to
reach a wider, multilingual audience.
class="ql-align-justify">
Develop and maintain relationships with
professional bodies (such as ACCA, ICAEW, MICPA, CPA, and others)
to aid in industry branding and
visibility.
Support the coordination and
delivery of events and activities that help promote the Firm’s
brand and culture.
class="ql-align-justify">
Source and oversee the production of
corporate gift items and premium materials in a cost-effective
manner.
Handle external client communications
related to congratulatory messages, condolences, greeting cards,
and other client care initiatives.
class="ql-align-justify">
Assist in the preparation of the annual
marketing budget and manage related expenses.
class="ql-align-justify">
Work closely with Baker Tilly
International on marketing and communication programs and
initiatives.
Perform evaluation and post-mortem
reviews after initiatives or events to identify lessons learned and
opportunities for future improvement.
class="ql-align-justify">
Provide support for ad-hoc tasks and
other responsibilities as assigned by
supervisors.
class="ql-align-justify">
class="ql-align-justify">
Requirement
class="ql-align-justify">
Bachelor’s degree in Mass
Communication, Public Relations, Marketing, or related
field.
At least 2
years of relevant work experience in corporate communications or
media relations.
class="ql-align-justify">
Proficiency in both English and Chinese
(written and oral); ability to read, write, and translate
effectively in Chinese is a strong advantage.
class="ql-align-justify">
Ability to work under tight deadlines
with a strong sense of urgency.
class="ql-align-justify">
Collaborative team player who can also
work independently with minimum supervision.
class="ql-align-justify">
Creative, adaptable, with strong
interpersonal and communication skills.
class="ql-align-justify">
Familiar with the media landscape and
digital media trends in Malaysia.
class="ql-align-justify">
Experience in a professional services
firm (such as accounting, legal, or financial services) is a
plus.
Executive Corporate • MY