Performance Marketing Specialist

Overview

Senior Growth Marketing Specialist at EMAX Beauté International Sdn Bhd. Join to apply for the role and drive growth across online channels. Responsibilities

Own and grow online sales via Upbound website & marketplaces (Shopee, Lazada, Amazon if expanded). Optimize product listings, bundles, pricing tests, and promotions. Implement A / B testing on landing pages and checkout flows to boost CVR. Digital Acquisition Manage or coordinate with agency / media buyers on Meta, TikTok, Google campaigns. Test new digital channels (affiliate, search, retargeting). Track CAC / ROAS closely and propose budget reallocations for efficiency. Retention & LTV Build CRM flows (email, SMS, WhatsApp) to drive repeat purchases. Develop replenishment campaigns (30-day reorder nudges, subscription push). Segment users into first-time, repeat, high-value — create tailored offers. Analytics & Reporting Set up dashboards (GA4, Shopify, marketplace BI). Report weekly on key growth KPIs : CAC, ROAS, AOV, Repeat Rate, LTV. Turn data into actionable insights (which campaign, product, or channel to scale). Run small but rapid tests : new bundles, flash sales, landing pages, referral codes. Document and scale what works into repeatable playbooks. Qualifications

3–5 years in e-commerce / digital growth (FMCG, wellness, or consumer goods preferred). Hands-on with Shopify (or similar), GA4, Meta / TikTok Ads, and CRM tools. Strong analytical skills; can read numbers and turn them into next steps. “Owner’s mindset” : proactive, resourceful, doesn’t wait for instructions. Own dashboards for CAC, LTV, repeat purchase rate, referral rate. Present weekly insights to leadership : what’s working, what to kill, what to double down. Build playbooks so successful experiments can be scaled by future team members. Candidate Profile

3–5 years growth / digital / CRM / e-commerce marketing experience. Strong mix of analytical and creative skills. Self-starter who thrives in lean teams, with ambition to grow into Growth Marketing Manager. Job Details

Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing and Sales Industries : Wellness and Fitness Services Referrals increase your chances of interviewing at EMAX Beauté International Sdn Bhd by 2x

#J-18808-Ljbffr