MARKETING ASSISTANT MANAGER

You’ll have the opportunity to develop T‑shaped marketing skills across both strategic planning and hands‑on execution — from event activations to digital engagement, content, and CRM. Perfect for someone looking to grow into a well‑rounded marketer.

Key Responsibilities

• Plan and execute integrated marketing strategies across online and offline channels, including campaign design, execution, and performance tracking to optimise future initiatives.
• Develop and manage content calendars and visual direction for five distinct outlet brands, ensuring cohesive brand storytelling across all digital and physical touchpoints.
• Lead social media management in collaboration with internal teams and external partners, tailoring strategies for each outlet’s unique identity.
• Coordinate and support event marketing efforts such as wedding fairs, festive campaigns, and promotional launches, including partners, vendors management and ground activation.
• Collaborate closely with sales teams and chefs to extract product knowledge, understand customer behavior, and translate insights into compelling marketing narratives and timely promotions.
• Identify areas for marketing process improvement within current operational frameworks and recommend scalable, practical enhancements.
• Campaign planning, execution, and performance reporting
• Social media strategy and platform management (Instagram, Facebook, XHS, etc.)
• Basic CRM awareness and customer engagement tactics
• Offline event planning and coordination (e.g., wedding fairs, festive launches)
• Understanding of Cantonese cuisine, seasonal ingredients, and F&B operations
• Basic print and digital asset production knowledge
• Familiarity with local platforms (Google Business, QR menus, delivery services)

Professional Attributes

Evaluation Process

Application Questions

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