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Senior Branding & Marketing Executive - Hybrid Work

Senior Branding & Marketing Executive - Hybrid Work

JAC RecruitmentKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Senior Branding & Marketing Executive - Hybrid Work

JAC Recruitment is recruiting for a Senior Branding & Marketing Executive to lead and execute the marketing strategy with a focus on connecting with professional hairdressers and salon owners. This role is with a public listed international company specializing in premium hair and beauty professional products and is expanding to Malaysia.

Job Responsibilities

  • Plan and execute branding and marketing campaigns targeting the hair and beauty industry.
  • Generate creative ideas to boost brand awareness and product visibility among salon professionals.
  • Edit videos and create compelling visual content for social media, product launches, and training.
  • Use AI tools, Illustrator, Photoshop, Canva, and other design apps to create professional content.
  • Coordinate product launch events, salon demos, and professional education sessions.
  • Manage and run social media ads (Meta, TikTok, Instagram), and update blogs or news on the company website.
  • Write impactful ad copy, blog articles, emailers, and forum posts tailored to salon professionals.
  • Stay updated on market trends, competitors, and digital engagement strategies in the beauty space.

Key Qualifications

  • Experience in content creation and video editing (CapCut, Premiere Pro, etc.).
  • Tech-savvy and familiar with AI-powered design and writing tools.
  • Natural communicator who can translate brand stories into engaging campaigns.
  • Passionate about the hair and beauty industry and eager to create real impact.
  • Ability to work independently and manage multiple projects in a fast-paced environment.
  • Additional Advantage : Experience in event planning or salon education coordination.
  • Background in B2B marketing or working with beauty professionals.
  • Interest in hair trends, salon tech, and the future of beauty innovation.

    • Location : Kuala Lumpur, Malaysia (Hybrid work arrangement).

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