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Content Specialist- Copy Writer

Content Specialist- Copy Writer

Agensi Pekerjaan Elitez Malaysia Sdn BhdPacific Remote Islands Marine National Monument, Howland Island, Malaysia
1 hari lalu
Penerangan pekerjaan

Key Responsibilities :

Content Creation and Brand Messaging

  • Write and edit content for various platforms : blogs, eDMs, newsletters, websites, social media, landing pages, and offline collateral (e.g., flyers, brochures).
  • Adapt tone and messaging to suit different brands, audiences, and formats.
  • Develop persuasive, conversion-focused copy for marketing campaigns and brand storytelling.
  • Ensure content maintains consistency with brand guidelines and voice.

Strategic Content Creation

  • Assist in editorial / content creation aligned with campaign objectives and seasonal

    • opportunities.

  • Collaborate with strategists, planners, and creatives to develop messaging frameworks and storytelling approaches.

    • Participate in content ideation and pitch development.

  • Monitor industry trends and competitor content to inform content direction.

    • SEO and PPC Content

  • Conduct keyword research and apply SEO best practices to drive organic visibility.
  • Create SEO-optimised content including meta descriptions, headlines, and on-page elements.
  • Write performance-oriented copy for paid media campaigns (e.g., Google Ads, Meta Ads), with a focus on clarity and conversion.
  • Optimise landing page content to improve UX and drive campaign results.

    • Editing and Quality Assurance

  • Review content written by other team members to ensure clarity, consistency, and adherence to brand guidelines.
  • Refine and localise content based on client feedback or regional nuances.
  • Maintain a high standard of editorial quality and attention to detail

    • Cross-Functional Collaboration

  • Work closely with designers, strategists, and social media managers to create cohesive,

    • visually engaging, and high-impact content assets.

  • Participate in brainstorming sessions and contribute creative ideas to campaign development.
  • Provide guidance on tone, style, and structure to junior writers or freelancers if needed.

    • Requirements :

  • Degree in Communications, Marketing, Journalism, English, or a related field.
  • Minimum 2 years of experience in content writing, copywriting, or content marketing.

    • Skills

  • Exceptional writing and editing abilities across multiple formats.
  • Proficiency in SEO practices and keyword research tools (e.g., Google Keyword Planner,

    • SEMrush)

  • Knowledge of PPC ad copywriting and digital ad platforms (Google Ads, Meta)
  • Familiarity with analytics tools to measure content performance.
  • Collaborative mindset with strong organisational and multitasking skills.

    • Capabilities

  • Creative and strategic thinker with an eye for detail.
  • Adaptability to manage diverse projects and tight deadlines.
  • Proactive learner who keeps pace with evolving digital trends.

    • Job Type : Full-time

    Pay : Up to RM6,000.00 per month

    Experience :

  • content creator : 2 years (Preferred)

    • Language :

  • Mandarin (Preferred)

    • Work Location : Remote

    Buat amaran kerja untuk carian ini

    Content Specialist • Pacific Remote Islands Marine National Monument, Howland Island, Malaysia