Assistant Marketing Manager

Founded in 2011, 51Talk is a global leader in online English education. As a publicly listed multinational company, we specialize in delivering personalized 1-on-1 English lessons to students around the world. Our mission is to empower learners through high-quality, accessible education, helping them unlock their full potential and achieve their goals. At 51Talk, we are passionate about making a lasting impact through excellence in teaching and innovation in learning.

Marketing Manager, Brand Partnership & Campaigns

Location : Kuala Lumpur, Malaysia

Key Responsibilities

• Plan, develop, and execute co‑branding initiatives and integrated branding campaigns across diverse digital channels to strengthen brand positioning and ensure alignment with brand identity and voice
• Manage collaborations with KOLs to create engaging content that resonates with the target audience
• Analyze market trends, consumer insights, and competitor activities to identify opportunities and maintain a competitive edge
• Oversee the creation of impactful brand content, including storytelling, digital assets, and promotional materials
• Track and evaluate campaign performance using ROI and KPIs, providing actionable insights for continuous improvement
• Manage budgets effectively to ensure optimal resource allocation and maximum ROI
• Lead the marketing team in achieving monthly KPI targets
• Plan and execute offline marketing activities to strengthen brand presence and drive engagement

Qualifications

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Advertising

Industry

E‑Learning Providers

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