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Brand Manager
Precious TrendKuala Lumpur, Kuala Lumpur, Malaysia21 jam yang lalu
Penerangan pekerjaanMarket & Competitor Analysis : Continuously research the market, consumer trends, and competitor activities to identify opportunities and threats. Brand Positioning : Strategically position the brand within the competitive landscape to maximize fashion and profitability. Long-Term Planning : Create the annual and seasonal brand marketing plan, outlining goals, strategies, budgets, and key performance indicators (KPIs). Market & Product Alignment 2.2 Range Planning : Aligns with the brand strategy and financial targets. 2.3 Go-to-Market Strategy : Lead the product go-to-market (GTM) process from a marketing perspective, ensuring a cohesive launch plan for each collection. Marketing & Communications (MarCom) 3.2 Content Strategy : Oversee the creation of all brand content, including lookbooks, e-commerce imagery, blog posts, and video content, ensuring a consistent brand voice and aesthetic. 3.3 Public Relations & Influencer Marketing 3.4 Brand Partnerships & Collaborations Budget, Sales & Profitability Analysis Sales & Profitability Analysis : Track and analyse key business metrics, including sales, sell-through rates, gross margin, and inventory levels. 4.2 Forecasting : Work with the sales and demand planning teams to forecast sales for new collections and manage inventory to minimize markdowns. E-commerce, Retail & Wholesale 5.2 Retail : Work with visual merchandising and retail operations to ensure consistent brand presentation and customer experience in physical stores. 5.3 Wholesale : Support wholesale accounts (other retailers) with marketing materials, training, and co-op advertising initiatives to ensure they represent the brand correctly. Leasing & Deal Making 6.2 Deal Structuring : Structure attractive and financially viable deals
I. Core Responsibilities & Key Areas
- Brand Strategy & Positioning
Develop the Brand Identity : Define and maintain the brand's core identity, including its mission, vision, values, target audience, and unique selling propositions (USPs).
2.1 Market-Back Input : Work closely with the design and product development teams, providing crucial market insights, trend forecasts, and consumer needs to inform the product assortment.
3.1 Omni-channel Campaigns : Develop and execute integrated marketing campaigns across all channels : digital (social media, email, SEO / SEM), retail (in-store visuals), and wholesale.
4.1 Budget Management : Own the brand marketing budget, allocating resources efficiently across various initiatives and ensuring a strong return on investment (ROI).
5.1 E-commerce : Partner with the e-commerce team to optimize the online customer journey, from product discovery to checkout, ensuring the brand is represented effectively.
6.1 Negotiation : Negotiate all terms of the lease agreement, including base rent, percentage rent, lease term, tenant improvement allowances (TIA), and other critical clauses.
II. Key Skills and Qualifications
Education : Bachelor’s degree in marketing, Business, Fashion Merchandising, or a related field. An MBA is often preferred for senior roles.
Experience : 5-8 years of experience in brand management, marketing, or merchandising, preferably within the fashion or consumer goods industry.
Analytical Skills : Strong ability to interpret market data, sales figures, consumer insights, and market research to make informed decisions.
Communication Skills : Exceptional verbal and written communication skills for presenting strategies, writing briefs, and leading teams.
Leadership & Collaboration : Proven ability to lead cross-functional teams (design, merchandising, sales, PR) without direct authority.
Business Acumen : A solid understanding of P&L statements, budgeting and overall business operations for Online & Offline and retail economics.
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