Digital Marketing and Social Media Specialist

Digital Marketing and Social Media Specialist

About the job Digital Marketing and Social Media Specialist

Our client islooking for an experienced Digital Marketing and Social Media Specialist to lead brand awareness, content creation, and community engagement efforts. The role involves developing and executing multi-channel campaigns, optimizing performance, and creating compelling content.

Key Responsibilities :

• Conduct market research to understand target audiences, competitors, and industry trends.
• Collaborate with internal teams to define campaign goals, objectives, and KPIs.
• Implement digital marketing strategies across various channels (e.g., Google Ads, Facebook Ads, LinkedIn) to drive brand awareness and lead generation.
• Monitor, analyze, and optimize the performance of digital marketing campaigns using tools like Google Analytics to ensure maximum ROI.
• Utilize SEO best practices to improve website content and visibility.
• Develop and manage content calendars for newsletters, emails, and EDM that align with overall campaign goals.
• Write and design high-quality, engaging content that maintains brand consistency and drives audience engagement.
• Lead the content production process, from ideation to execution, including design and video editing when necessary.
• Create compelling narratives and case studies showcasing participants' success stories to inspire and motivate the organization's community.
• Develop strategies to foster active engagement and participation within the Leadapreneur community.
• Create and manage interactive content that encourages collaboration and knowledge sharing among participants.
• Respond to community inquiries and feedback, promoting a positive and inclusive atmosphere.
• Build strong relationships with clients, particularly in banking and finance, to encourage deeper community involvement.

Key Qualifications :

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