Spearhead the acquisition and management of SME segment deposits, with a particular focus on investment products, to drive growth and enhance market positioning.
Develop and implement strategies to acquire new SME accounts while strategically growing existing accounts to meet the growth targets set by management.
Achieve targets / KPIs primarily for Non-Individual Deposits, followed by Individual Deposits (CASATIA & Non-CASATIA).
Conduct competitive analysis on offerings and services, providing management with insights into market trends and best practices.
Formulate and execute a comprehensive business plan for Deposit Business, including acquiring new SME accounts and expanding the existing client base.
Prepare and present detailed sales reports to the State Deposit Manager (SDM) and HQ Sales Team, ensuring alignment with broader business objectives.
Cultivate and maintain strong relationships with key decision-makers and top management at client organizations, ensuring long-term loyalty and satisfaction.
Monitor the performance of SME products and assess the effectiveness of sales and marketing strategies, including promotional programs and campaigns.
Provide support to branches in addressing queries related to the SME deposit business, ensuring seamless operations.
Address customer complaints and inquiries with a focus on maintaining strong relationships, prioritizing SME relationship management.
Ensure strict adherence to internal policies, guidelines, and all relevant external regulatory requirements, maintaining the highest standards of compliance.
Document meeting outcomes and action items by preparing detailed activity reports (call reports) after every customer interaction.
Undertake any other duties or assignments as directed by superiors to meet evolving business needs.
Job Requirements
Proven Experience : Minimum of 5years in deposit management, sales, or business development within the banking or financial services industry, with a strong focus on SME segment.
Strong Sales and Business Acumen : Demonstrated ability to drive growth and achieve sales targets, with experience in acquiring new clients and managing existing relationships.
In-Depth Knowledge of SME Banking : Extensive knowledge of SME banking products, services, and customer needs, including investment products and deposit solutions.
Strategic Thinking : Ability to develop and execute business plans and sales strategies to meet long-term goals and objectives.
Relationship Management Skills : Proven track record in building and maintaining relationships with senior decision-makers, top management, and key stakeholders.
Market Insight : Strong understanding of market trends, competitor offerings, and regulatory changes impacting the SME banking sector.
Analytical Skills : Ability to analyze market data, competitor services, and internal performance to inform decision-making and strategy development.
Customer-Centric Mindset : Excellent interpersonal and communication skills, with a focus on customer satisfaction and effective resolution of inquiries and complaints.
Leadership and Team Collaboration : Ability to collaborate with cross-functional teams and mentor junior staff to achieve team and departmental objectives.
Regulatory Knowledge : Familiarity with regulatory requirements and industry best practices, ensuring compliance in all areas of responsibility.
Results-Oriented : Strong drive to achieve and exceed targets, with a passion for delivering high-quality results.
Excellent Communication Skills : Proficient in both written and spoken English and Bahasa Malaysia, with the ability to present information clearly and effectively to various stakeholders.
Problem-Solving Abilities : Ability to think critically and resolve complex issues quickly, ensuring business continuity and customer satisfaction.
Self-Driven : Highly motivated and independent, with the ability to work effectively under minimal supervision and deliver results.
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