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Head of Credit Cards Usage

Head of Credit Cards Usage

CIMBKuala Lumpur, Kuala Lumpur, Malaysia
14 jam yang lalu
Penerangan pekerjaan

CIMB Federal Territory of Kuala Lumpur, Malaysia

Head of Credit Cards Usage

CIMB Federal Territory of Kuala Lumpur, Malaysia

  • Develop and execute annual strategies to increase card usage, transaction frequency, and spend per active card.
  • Identify market trends, customer behaviours, and competitive insights to craft differentiated value propositions for cardholders.
  • Lead end-to-end campaign planning, execution, and post-campaign analysis to maximize ROI.
  • Work closely with global payment scheme to leverage funding, insights and partnerships for card usage growth
  • Collaborate closely with marketing to design and execute integrated campaigns that drive awareness, engagement and spend uplift
  • Lead, coach, and develop a high-performing usage team.
  • Collaborate with internal stakeholders across product, analytics, marketing, risk, operations, and technology to deliver seamless cardholder experiences.
  • Represent the usage unit in management discussions and decision-making forums.

Key Performance Indicators (KPIs)

  • Growth in card spend per active card.
  • Increased card usage frequency and cross-category penetration.
  • Campaign ROI (cost-to-spend ratio, incremental revenue).
  • Customer engagement and satisfaction (loyalty program participation, NPS).
  • Increase CIMB spend market share

    • Job Requirements

  • Bachelor’s degree in Business, Finance, Marketing, or related discipline. MBA preferred.
  • 10+ years of experience in credit cards, payments, consumer banking, or related financial services.
  • Proven track record in cards portfolio management, usage growth, and customer engagement.
  • Strong analytical skills with ability to translate data into actionable insights.
  • Excellent leadership, stakeholder management, and communication skills.
  • Knowledge of digital payments, fintech trends, and loyalty ecosystems is a strong advantage.

    • Note : Only shortlisted candidate will be notified.

    Seniority level

    Director

    Employment type

    Full-time

    Job function

    Analyst, Strategy / Planning, and Product Management

    Industries : Financial Services and Banking

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    Head Of Credit • Kuala Lumpur, Kuala Lumpur, Malaysia