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Customer Relationship Management (CRM) Analyst - 5 to 6 Years Experience

Customer Relationship Management (CRM) Analyst - 5 to 6 Years Experience

Foodle MYKuala Lumpur, Kuala Lumpur, Malaysia
19 jam yang lalu
Penerangan pekerjaan

Position Overview

The role will be primarily responsible for managing and optimizing the Customer Relationship Management (CRM) system across Foodle’s F&B operations. This includes maintaining data integrity, supporting CRM integrations with POS, e-commerce, and loyalty platforms, and providing actionable customer insights to drive targeted marketing, customer retention, and sales growth. The role also involves working closely with cross-functional teams to enhance the customer experience through data-driven decision-making and continuous improvement of CRM strategies and tools.

Key Responsibilities

  • CRM Platform Implementation & Support

Lead the configuration, rollout, and continuous improvement of the CRM platform across all customer touchpoints (e.g., e-commerce, mobile app, POS).

  • Ensure smooth integration of CRM systems with core business platforms including loyalty programs, order management systems, and third-party marketing tools.
  • Collaborate with internal teams and external vendors to troubleshoot platform issues, implement new features, and optimize performance.
  • Day-to-Day CRM Operations

    • Provide day-to-day support for CRM-related tools and campaign workflows, addressing data sync issues, segmentation errors, or message delivery failures.

  • Monitor campaign operations to ensure timely execution and minimize downtime or delays in customer communications, including availability during high-traffic periods (e.g., weekends, promotions).
  • Data Integration & Workflow Automation

    • Assist in building and maintaining automated workflows based on customer behaviors, transactions, and lifecycle stages to enhance engagement and retention.

  • Customer Data Infrastructure & Governance

    • Ensure CRM data integrity through rigorous monitoring, data hygiene practices, and compliance with data privacy regulations.

  • Support data security practices within the CRM system including user access control, encryption, and regular audits.
  • Documentation & Performance Reporting

    • Maintain thorough documentation of CRM architecture, campaign workflows, audience segments, and operational SOPs.

  • Prepare regular performance reports on CRM KPIs such as open rates, click-throughs, conversion, and churn to inform marketing and product strategies.

    • Requirements

  • Education & Experience

    • Bachelor’s degree in Data Science, Marketing Analytics, Business Intelligence, Information Systems, or a related discipline.

  • 5 to 6 years of experience in a CRM Analyst role, with a proven track record of supporting customer engagement and marketing functions.
  • Experience in F&B, retail, or e-commerce industry is strongly preferred.
  • Seniority level

    • Associate

  • Employment type

    • Full-time

  • Job function

    • Marketing

  • Industries

    • Food and Beverage Services

    Note : This description focuses on the role within Foodle’s CRM activities and does not include external postings or unrelated content.

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    Buat amaran kerja untuk carian ini

    Customer Relationship • Kuala Lumpur, Kuala Lumpur, Malaysia