Senior Copywriter

Office conveniently located near public transport (MRT and LRT).

Young, dynamics and innovative work culture.

Key Responsibilities

• Content Strategy & Development : Lead the ideation and execution of content strategies that align with brand goals and audience engagement. Provide creative direction for various content types across multiple industries.
• High-Impact Copywriting : Craft persuasive and engaging copy for a wide range of platforms, including websites, social media, marketing campaigns, product descriptions, and long-form content like articles and whitepapers—in both English and Chinese.
• Bilingual Content Creation & Communication : Develop compelling content in both English and Chinese while maintaining cultural and contextual accuracy. Communicate effectively with clients and team members in both languages as needed.
• Brand Messaging & Tone : Ensure all content maintains a consistent brand voice and messaging across all channels. Develop and refine brand guidelines for copywriting.
• SEO & Performance Optimization : Write content that is not only compelling but also optimized for search engines and conversion. Stay updated on best practices to drive traffic and engagement.
• Editing & Quality Control : Review and refine content to ensure clarity, consistency, and grammatical accuracy. Provide constructive feedback to junior writers and marketing team members.
• Cross-Functional Collaboration : Work closely with marketing, design, and product teams to create compelling narratives that support business objectives. Guide teams on messaging best practices.
• Industry Research & Trend Analysis : Stay ahead of content marketing trends, industry news, and audience insights to inform content strategies and maintain competitive positioning.

Requirements

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