Regional AI Analyst

Club Med WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Regional AI Analyst

Club Med WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Established in 1950, Club Med is the pioneer and the leader of premium all-inclusive holidays for families and active couples. Club Med has been continuously innovating over the last 75 years and now promotes, sells and operates 70+ resorts across the globe. Club Med offers a new way of experiencing holidays in its upscale and multicultural resorts, aiming to become the most desirable lifestyle travel brand for all. Club Med counts 20,000 Gentle Organizers (G.Os) and Gentle Employees (G.Es) working not only in its resorts, but also at headquarters in Paris, Lyon, Singapore, Shanghai, Rio de Janeiro, and Miami, as well as in sales offices across dozens of countries and in travel agencies worldwide. Why work with us? Club Med offers the chance to expand professional horizons in extraordinary destinations worldwide, while embracing a distinctive mindset and lifestyle within a company long committed to people and the planet. It has always been—and will remain—an experience like no other : truly life-changing. More about the role : As part of Club Med’s AI-first strategy and the East, South Asia and Pacific (ESAP) transformation journey, we are hiring a Regional AI Analyst to lead the development and deployment of advanced analytics and AI use cases, including localization of internal AI products for the ESAP region. This highly independent, hands-on role will focus on leveraging prompt engineering, data analytics, and automation to operationalize AI tools for marketing and CRM initiatives. The AI Analyst will serve as the primary SQL expert within the marketing team, support CRM data strategy functions, and act as an AI process designer—transforming marketing workflows to integrate AI solutions and drive operational efficiency. This is an exciting opportunity for a data-driven professional passionate about applying AI in real-world business contexts and shaping the future of digital marketing in a multicultural environment. Responsibilities and Tasks : Data Operations & Analytics

Serve as the primary SQL expert within the marketing team, working directly with the data warehouse to extract, manipulate, and analyze data for marketing and CRM initiatives. Audit and clean ESAP datasets for AI readiness and ensure data quality for analytics and reporting. Create dashboards and visualizations to communicate insights to stakeholders using tools such as Power BI or Looker. AI Product Localization & Prompt Engineering

Localize and scale internal LLM products using prompt engineering, including but not limited to Gentil Writer (copywriting assistant for marketing) and G.M Copilot (conversational AI engine for customer service). Localize and scale internal predictive models for marketing use cases, including but not limited to MOA (AI-powered omnichannel attribution model), lead scoring and customer lifetime value (CLV). Collaborate with global teams to ensure regional needs are reflected in AI product development. AI Process Design & Workflow Transformation

Act as the AI process designer for the marketing team, transforming existing workflows to integrate AI tools (incl. agentic AI) and processes. Lead automation initiatives for long, costly, or low-value processes across marketing functions using ethical AI, considering Club Med’s “Efficiency for Good” agenda by quantifying AI impact on productivity and cost avoidance. Foster a data-driven culture within the ESAP region by providing guidance, training, and support to local teams on data best practices and tool utilization. Support the development and execution of CRM data strategy, partnering with CRM and Data & AI teams to ensure data quality and integration. Turn CRM data & AI products into actionable, privacy-compliant audiences & insights for the Business Unit and markets. Contribute to the strategic data management programme and governance frameworks. Ensure “data products” are properly known & leveraged by markets when designing local CRM plans. Requirements :

Bachelor’s or Master’s Degree in Data Science, Statistics, Computer Science, or a related quantitative field. At least 5–7 years’ experience in data analytics, data science, or AI product localization — ideally within marketing or CRM domains. Proven experience working with diverse datasets across multiple markets. Strong SQL skills for data extraction, analysis, and manipulation. Proficient in data visualization tools such as Power BI or Looker. Basic to intermediate Python skills for automation, data processing, and adapting AI tools. Experience or interest in prompt engineering and AI localization across multiple languages. Familiarity with CRM ecosystems (e.g., Imagino, Salesforce) and marketing analytics platforms (e.g., Google Analytics 4). Have knowledge of cloud platforms (e.g., AWS, Azure, GCP) and big data tools (e.g., Spark, Snowflake). Strong project management skills with the ability to handle multiple tasks independently. High proficiency in written and verbal communication, able to present and explain data insights clearly. Self-starter with a proactive approach to identifying and solving problems. Collaborative, open-minded, and adaptable in a dynamic work environment. Seniority level

Associate Employment type

Full-time Job function

Marketing, Strategy / Planning, and Analyst Industries : Hotels and Motels, Hospitality, and Internet Marketplace Platforms Note : Referrals and external job postings have been removed to maintain focus on the role and essential qualifications. We reserve the right to contact applicants for further information as part of the recruitment process. This job posting reflects current requirements and may be updated without notice. EEO statement : Club Med is an equal opportunity employer.

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