Marketing Supervisor
Founded in 2011, 51Talk is a global leader in online English education. We specialize in delivering personalized 1-on-1 English lessons to students around the world. Our mission is to empower learners through high-quality, accessible education, helping them unlock their full potential and achieve their goals.
Key Responsibilities
- Plan, develop, and execute co-branding initiatives and integrated branding campaigns across diverse digital channels to strengthen brand positioning and ensure alignment with brand identity and voice
- Manage collaborations with KOLs to create engaging content that resonates with the target audience
- Analyze market trends, consumer insights, and competitor activities to identify opportunities and maintain a competitive edge
- Oversee the creation of impactful brand content, including storytelling, digital assets, and promotional materials
- Track and evaluate campaign performance using ROI and KPIs, providing actionable insights for continuous improvement
- Manage budgets effectively to ensure optimal resource allocation and maximum ROI
- Lead the marketing team in achieving monthly KPI targets
- Plan and execute offline marketing activities to strengthen brand presence and drive engagement
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related fieldAt least 5 years of experience in brand management, KOL, content marketing or a similar roleProficiency in both Mandarin and English, with strong written and verbal communication skills in both languagesDeep understanding of current digital trends, preferably with a family‑oriented market focusStrong analytical and strategic thinking skills with a creative mindsetExceptional communication and storytelling abilities, with an eye for detailProven experience managing projects and campaigns that cater to an affluent audienceAbility to collaborate across teams and thrive in a fast‑paced, dynamic environmentSeniority level
Mid-Senior level
Employment type
Full-time
Job function
Advertising
Industries
E-Learning Providers
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