Performance Marketing Specialist

Role Type : Full-time Work Hours : Hybrid Location : Kuala Lumpur Description

You\'ll develop and execute data-driven digital campaigns across major advertising platforms. You\'ll be responsible for optimizing media buys, analyzing performance metrics, and providing strategic recommendations to maximize results. If you have a passion for digital marketing, a keen eye for data, and a results-driven mindset, this role offers the perfect opportunity to make an impact in a dynamic and fast-paced environment. Responsibilities

Assist in the development and execution of online performance marketing strategies to drive user awareness, acquisition, engagement, and / or conversion. Execute, manage and optimise media buys in major digital advertising platforms (Google, Facebook, LinkedIn, DV360). Analyse campaign performance and generate detailed reports to make relevant optimisations and recommendations to deliver the best possible result. Closely monitor campaign’s performance to ensure objectives & KPI are met. Work closely with strategizing team for upcoming and execute digital campaigns. Provide media buying and audience targeting recommendations for clients ranging from B2C, B2B and IT Solution provider. Interest in latest digital marketing, industry trends, best practices and demands. Requirements

Must have AT LEAST 1 (ONE) YEAR minimum experience in digital media buying (Facebook and Google). Understanding of online performance marketing concepts, paid media channels, and advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads). Strong analytical, metrics oriented mindset, problem solving and time management skills. Good with numbers and possess attention to detail. Well-versed in Excel & PowerPoint. Proactive, energetic and good team player. Able to perform under minimal supervision. Google AdWords, Google Analytics & Facebook Blueprint certification are added advantage. A proactive and results-driven mindset, with a passion for digital marketing and a willingness to learn and adapt in a fast-paced environment. Note : This refined description removes extraneous postings and formatting while preserving the original role information.

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