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Marketing Manager / Senior Marketing Manager (Food)

Marketing Manager / Senior Marketing Manager (Food)

EvyapSelangorMalaysia, Selangor, Malaysia
2 hari lalu
Penerangan pekerjaan

Main Purpose of Position :

The Senior Marketing Manager – Food will lead the marketing and commercial strategy for the company’s food portfolio, driving brand growth and market presence across key channels.

Main Responsibilities :

Market & Portfolio Strategy

  • Develop and implement strategic marketing plans for the food ingredients portfolio, aligned with corporate objectives and production capabilities.
  • Define product positioning and value propositions highlighting functionality, quality, and regulatory compliance for diverse food applications.
  • Oversee product lifecycle management, including opportunity assessment, innovation pipeline, new launches, and optimization of mature SKUs.

Commercial & Customer Development

  • Partner with regional sales and technical teams to translate marketing strategy into actionable customer programs and industry-specific initiatives.
  • Build and maintain strong relationships with key food manufacturers, distributors, and formulation partners to drive volume and margin growth.
  • Align pricing structures and promotional strategies with market dynamics, cost models, and customer requirements to ensure competitiveness and profitability.

    • Market Intelligence & Innovation

  • Track global trends in food ingredients, including regulatory updates, sustainability demands, and competitive activity.
  • Convert market and consumer insights into recommendations for new product development and value-added solutions.
  • Prepare regular market performance reports and opportunity analyses for senior management.

    • Project & Stakeholder Management

  • Act as the single point of contact for all marketing initiatives in the Food Division, coordinating with R&D, supply chain, production, and finance.
  • Manage end-to-end execution of marketing projects—concept, feasibility, launch, and post-launch evaluation—while tracking budgets and ROI.
  • Work with external agencies, industry bodies, and trade associations to enhance brand visibility and market reach.

    • Job Requirements

  • Bachelor’s degree in Food Science, Chemistry, Chemical Engineering, Marketing, or a related discipline; MBA is a plus.
  • 10+ years of B2B marketing or commercial experience , with at least 5 years in the food ingredients, food manufacturing, or related FMCG / industrial sectors.
  • Experience in Food Esters or Emulsifiers will be an added advantage.
  • Demonstrated success in marketing strategy, sales support, pricing management, and market research within a manufacturing environment.
  • Strong commercial acumen and the ability to balance growth objectives with profitability targets.
  • Exceptional communication and stakeholder-management skills, with a track record of driving cross-functional collaboration across R&D, supply chain, and sales.
  • Ability to operate as a self-starter and deliver results independently while coordinating multiple projects and stakeholders.

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    Buat amaran kerja untuk carian ini

    Marketing Manager • SelangorMalaysia, Selangor, Malaysia