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Marketing Manager / Senior Marketing Manager (Food)

EvyapSelangorMalaysia, Selangor, Malaysia

2 days ago

Job description

Main Purpose of Position :

The Senior Marketing Manager – Food will lead the marketing and commercial strategy for the company’s food portfolio, driving brand growth and market presence across key channels.

Main Responsibilities :

Market & Portfolio Strategy

Develop and implement strategic marketing plans for the food ingredients portfolio, aligned with corporate objectives and production capabilities.
Define product positioning and value propositions highlighting functionality, quality, and regulatory compliance for diverse food applications.
Oversee product lifecycle management, including opportunity assessment, innovation pipeline, new launches, and optimization of mature SKUs.

Commercial & Customer Development

Partner with regional sales and technical teams to translate marketing strategy into actionable customer programs and industry-specific initiatives.

Build and maintain strong relationships with key food manufacturers, distributors, and formulation partners to drive volume and margin growth.

Align pricing structures and promotional strategies with market dynamics, cost models, and customer requirements to ensure competitiveness and profitability.

Market Intelligence & Innovation

Track global trends in food ingredients, including regulatory updates, sustainability demands, and competitive activity.

Convert market and consumer insights into recommendations for new product development and value-added solutions.

Prepare regular market performance reports and opportunity analyses for senior management.

Project & Stakeholder Management

Act as the single point of contact for all marketing initiatives in the Food Division, coordinating with R&D, supply chain, production, and finance.

Manage end-to-end execution of marketing projects—concept, feasibility, launch, and post-launch evaluation—while tracking budgets and ROI.

Work with external agencies, industry bodies, and trade associations to enhance brand visibility and market reach.

Job Requirements

Bachelor’s degree in Food Science, Chemistry, Chemical Engineering, Marketing, or a related discipline; MBA is a plus.

10+ years of B2B marketing or commercial experience , with at least 5 years in the food ingredients, food manufacturing, or related FMCG / industrial sectors.

Experience in Food Esters or Emulsifiers will be an added advantage.

Demonstrated success in marketing strategy, sales support, pricing management, and market research within a manufacturing environment.

Strong commercial acumen and the ability to balance growth objectives with profitability targets.

Exceptional communication and stakeholder-management skills, with a track record of driving cross-functional collaboration across R&D, supply chain, and sales.

Ability to operate as a self-starter and deliver results independently while coordinating multiple projects and stakeholders.

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Marketing Manager • SelangorMalaysia, Selangor, Malaysia

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