Marketing Manager

About the Role

We’re looking for a dynamic and strategic Sales & Marketing Retail Manager to lead co-marketing initiatives with key retail accounts and drive impactful consumer engagement for Lenovo products. This role is ideal for someone who thrives in a fast-paced retail environment, has a passion for technology, and excels in cross-functional collaboration.

Key Responsibilities

• Retail Co-Marketing Strategy - Partner with Lenovo Sales Account Executives to develop and execute integrated marketing plans for new product launches, in-store merchandising, and end-user demand generation (e.g., digital inserts, social media, email campaigns, retail circulars).
• Performance & Budget Management - Define KPIs and manage marketing budgets to ensure optimal campaign performance and ROI.
• Storefront Merchandising - Implement and oversee effective product display strategies and point-of-purchase (POP) materials to maximize retail sell-through.
• Cross-Functional Collaboration - Work closely with business units, product teams, and sales managers to align marketing efforts with product and sales strategies.
• Strategic Partnerships - Collaborate with marketing teams from strategic alliance partners including Microsoft, Google, Intel, and AMD to develop joint marketing activities.
• Creative Asset Development - Coordinate with internal teams and external agencies to produce customized marketing assets tailored to retail partner needs.
• Market & Consumer Insights - Monitor competitive landscape and consumer buying trends to inform agile marketing responses and strategic decisions.

Qualifications

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