Brand Manager - Direct to Consumer (DTC)

Brand Manager - Direct to Consumer (DTC)

We are global talent research, insight and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house research.

About our client

Our client specializes in supporting companies within the healthcare sector by providing marketing & commercial solutions across SEA & India. The current job opportunity is with my client a Singapore based, healthcare multi-national company with operations in SEA, Middle East and North Africa with established plan for global expansion. Their main focus is on sales, marketing and distribution of Pharmaceutical, Medical Devices, Diagnostics & OTC products.

About the role

The Brand Manager is responsible for managing the development and execution of marketing strategies that build and grow the brand\'s presence in the market. This role involves leading product positioning, market research, brand campaigns, and collaboration with cross-functional teams to achieve business objectives. The Brand Manager ensures the brand’s messaging is aligned with customer needs, industry regulations, and company goals, while enhancing brand visibility, loyalty, and market share. As the Brand Manager for Consumer Healthcare, you will play a pivotal role in shaping the future of the brand, driving product innovation, and ensuring the brand resonates with consumers. This position offers an exciting opportunity to lead impactful marketing initiatives in the growing consumer healthcare sector.

As a Brand Manager - Direct to Consumer (DTC), you will be responsible for

• Brand Strategy & Development :

Developing and executing the brand strategy for consumer healthcare products to drive market growth and strengthen brand equity.

Leading the planning and execution of integrated marketing campaigns, including digital, print, TV, social media, and influencer marketing.

Working closely with product development, sales, and regulatory teams to ensure brand and product initiatives meet compliance standards and align with business goals.

Analyzing consumer behavior, market trends, and competitor activities to identify new growth opportunities and potential challenges.

Overseeing the brand’s communication strategy, ensuring consistency across all channels (advertising, public relations, digital platforms).

Monitoring product performance and oversee the lifecycle of products from launch to end-of-life, ensuring alignment with consumer needs and market demand.

Developing and managing the brand’s marketing budget, ensuring effective allocation of resources across initiatives.

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