Role Summary
We seek a Livestream Operations & Performance Manager to enhance and manage JAM’s comprehensive livestream environment across platforms such as TikTok, Lazada, KOL channels, non-KOL hosts, and IP accounts.
The ideal candidate will ensure :
- Smooth execution of all livestream schedules, hosts, and studios
- Reliable fulfillment of hours
- Consistent improvement in live quality
- Support and training for hosts
- Progressive enhancement of JAM’s livestreams in terms of focus, conversion, and structure
1. Livestream Operations (Execution & Scheduling)
Create weekly and monthly livestream schedules across all sectorsAssign hosts based on their skills, suitability for the brand, and required outputGuarantee fulfillment of all scheduled hours for TikTok Shop, Lazada Live, and KOL livestreamsOversee host availability, manage replacements, and ensure disciplineSupervise studio utilization and livestream controllersEnsure all livestreams commence smoothly and adhere to standard operating procedures2. Livestream Performance Enhancement
Monitor livestreams daily to pinpoint gaps in hooks, flow, retention, product presentation, and pacingProvide organized feedback to hosts and controllersEnhance livestream structure : introductions, engagement techniques, selling points, call-to-actions, and conversion strategiesCreate a JAM Livestream Playbook (best practices, hooks, formats, and communication structures)Analyze key performance indicators (watch time, conversion rates, click-through rates, and drop-off rates)Transform insights into actionable weekly improvements3. Host Development & Training
Train hosts in the following areas :storytelling and product presentationconfidence, energy, and pacingobjection handlingeffective communicationhigh-conversion call-to-action techniquesDevelop a straightforward progression / training framework for junior to mid-level to senior hostsEnsure hosts demonstrate consistent improvement each month4. Cross-Department Collaboration
Collaborate closely with :
Business Development → comprehend brand expectations and objectivesProject Team → refine key unique selling propositions, promotional structures, and briefsOperations Controller → guarantee a smooth technical processHosts → deliver engaging live sessionsEnsure seamless communication between : Brand → Business Development → Project Team → Hosts → Live Operations
5. SOPs, Systems & Process Development
Develop and refine SOPs for :livestream preparationhost workflowcontroller instructionshourly schedulingstudio managementCreate reporting dashboards for :fulfilled hourslivestream performancehost performance metricsstudio utilization(Apply now at #J-18808-Ljbffr