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Brand Content Specialist

Brand Content Specialist

BingX US LimitedKuala Lumpur, Kuala Lumpur, Malaysia
20 jam yang lalu
Penerangan pekerjaan

BingX Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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BingX Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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  • With 20 million registered users worldwide
  • Official crypto exchange partner of Chelsea FC
  • User-First, reliable, innovative, and diversified
  • Integrate with over 80 public chain ecosystems
  • Rank top on CoinMarketCap and CoinGecko
  • TradingView's Best Crypto Exchange for 2021, 2022 & 2023
  • A gateway for the next billion crypto users

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Responsibilities

  • Develop content strategies based on brand positioning and annual communication objectives (including tone of voice, content propositions, key communication themes, etc.).
  • Deliver content creative directions and content calendars, and guide implementation.
  • Responsible for the creation or review of brand messaging, core narratives, and communication storylines (e.g., brand story, slogan, brand video scripts, website, brochures, etc.).
  • Manage various content outputs (copywriting, design, video, etc.) to ensure consistency and quality.
  • Participate in content planning for product launches, brand campaigns, and integrated marketing initiatives.
  • Provide creative content and scripting support, and coordinate content alignment across channels.
  • Establish and maintain a repository of brand content assets (e.g., content templates, language guidelines, visual guidance, etc.).
  • Oversee the evolution of brand storytelling and standardization of content.
  • Regularly monitor industry and competitor content strategies, analyze content trends and user preferences, and optimize content approaches accordingly.

    • Requirements

  • Bachelor's degree in Journalism, Marketing, Communications, Branding, or related field.
  • Experience in content strategy, brand communication, or creative roles.
  • Experience on the brand side preferred; background in 4A or creative agencies is a plus.
  • Familiarity with localized content strategies across multilingual or multicultural contexts.
  • Excellent writing skills, with a talent for crafting brand stories, marketing copy, and creative scripts.
  • Proficiency in Chinese and English is essential.

    • Working at BingX

  • Join an international and diversified team
  • Great career development in a fast-growing company
  • Be part of the future of finance technology and achieve meaningful goals
  • Competitive market salary and fully remote / work-from-home flexibility
  • Flexibility to observe your local holiday calendar, alongside additional benefits

    • Referrals increase your chances of interviewing at BingX by 2x

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