Marketing Insights Analyst

CARMA Federal Territory of Kuala Lumpur, Malaysia

We are seeking an Analyst to join our marketing team. Reporting to the CARMA Asia Head of Marketing, you will play a pivotal role in creating insightful content that supports CARMA’s marketing and business development strategy for Asia.

The ideal candidate will manage a portfolio of projects to ensure deliverables are of exceptional quality and delivered by deadline.

Key responsibilities :

• Utilise CARMA’s platform and other relevant platforms and tools to gather and analyse data accurately and efficiently. Analyse and interpret raw data to provide insightful content.
• Develop engaging content for a diverse range of purposes and channels, including website, social media, presentations, and newsletters. Collaborate with sales and global teams to align content strategy with business goals, target audience, and brand messaging.
• Assist in communicating insights and findings, ensuring clarity and actionable takeaways. This may include presenting findings internally to teammates, externally to our clients, and sharing with media and editorial stakeholders.
• Support the execution of marketing campaigns by monitoring and analysing campaign performance. Translate insights into actionable improvements to the marketing strategy.

About you :

CARMA is a global provider of integrated media intelligence solutions. We help senior PR and Communications professionals make smarter decisions by turning media and public opinion data into strategic insight. We do that through a combination of technology and expert consulting.

With 24 international offices and staff in 50 countries, CARMA conducts audience research and gathers media intelligence in all key geographies in over 80 languages. We are globally active but also have local experience, so whilst most of our clients are international, we are equally adept and offering market-specific solutions. Our on-the-ground staff speak the local language, know local customs, and can help you achieve a greater understanding of any market.

CARMA has been providing services to the communications industry for more than 30 years and has grown into one of the most geographically diverse and most dynamic monitoring and research companies in the world.

Job Details

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