Digital Usage Analyst

About UOB United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Strategic Marketing Communications

• Able to conceptualize and create plans to acquire new digital customers, keep them active and engaged digitally.
• Define and prioritize campaigns and initiatives that improve digital engagement and conversion.
• Champion customer needs and translate insights into actionable product improvements.
• Manage customer communication by focusing on customer experience and user journey to drive digital adoption & usage.
• Responsible to ensure consistent quality execution of all marketing initiatives.

Campaign Marketing (Mobile and Internet Banking)

Data-Driven Decision Making

Others – Reporting And Monitoring

Core Competencies (Technical Competencies)

Additional Requirements

University-Bachelor

Equal Opportunity Employment

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Seniority level

Entry level

Employment type

Full-time

Job function

Management and Manufacturing

Industries

Banking

Recruitment

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