Assistant Manager, Media Management & Optimization

Overview

We are seeking a digitally savvy, detail-oriented, and results-driven professional to join Group Marketing as Assistant Manager / Manager II, Media Management & Optimization. This role drives paid media strategies, manages the Advertising & Promotions (A&P) budget, and leads social media planning across Property Development, Retail, and Leisure verticals. You will collaborate with internal teams, media partners, and creative agencies to execute integrated campaigns that grow brand visibility, engagement, and business impact. Responsibilities

Strategic media planning and execution (paid, owned & earned) Develop integrated media plans (digital, social, traditional) based on business objectives and customer journeys Support launches, tactical campaigns, and always-on branding across residential, commercial, retail malls, and leisure offerings Translate marketing briefs into media strategies that drive visibility and conversions Advertising & Promotions (A&P) budget management : manage and monitor budget across business units and campaigns, ensuring efficient spend and financial compliance Work with finance and internal teams to prepare budget forecasts, track spends, and reconcile costs Drive cost-saving initiatives such as media bundling, strategic buying, and own asset investment planning Media buying, negotiation & optimization : liaise with appointed media agencies and media owners to execute and optimize media buys Negotiate added-value deals (bonus ads, premium slots, editorial inclusions) across platforms Continuously review campaign performance and shift spend to high-performing media channels Performance analytics & reporting : analyze campaign results across social, digital, print, OOH, and other channels Provide actionable post-campaign insights and recommendations based on ROI, conversion metrics, and audience behavior Maintain campaign dashboards and monthly reporting packs for leadership review Stakeholder & agency management : collaborate cross-functionally with Brand, Digital, PR, and Product Marketing teams for aligned media rollouts Manage day-to-day coordination with media and creative agencies to ensure timely delivery and campaign success Support quarterly business reviews and campaign retrospectives Governance, documentation & compliance : maintain up-to-date records of media contracts, A&P budgets, campaign timelines, and proof-of-performance; ensure adherence to brand guidelines, industry standards, and legal requirements Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field 3-5 years' experience in media planning, social media management, or integrated marketing (agency or in-house) Strong understanding of paid media platforms (Meta, Google, Programmatic) and social analytics tools Familiarity with traditional media (print, radio, OOH, TV) is a plus Excellent analytical, communication, and stakeholder management skills Experience in property, retail, or lifestyle industries is preferred

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