Digital Sales Manager

Responsibilities

• Be an expert on the e-commerce landscape in consumer electronics markets and use your knowledge to influence local strategies
• Develop new products launch, product promotion, product pricing strategy and marketing campaign in collaboration with Product, Marketing and Digital Marketing teams
• Oversee and manage day-to-day operations including sell‑out, product listings, stock availability, ageing inventory and UI / UX improvements
• Own the reporting and analysis of key KPIs (traffic, sales, acquisition, customer interaction, customer conversion) across all eCommerce channels, keeping stakeholders and leader abreast of performance
• Explore new potential marketplaces and onboard them to increase Directshare of business
• Explore partnership with external partners (e.g. banks / distributors / enterprise) to improve e-commerce experience and platform capabilities
• Working closely with Marketing, SCM, Customer Service, Logistic and HQ digital team to optimize customer experience journey
• Maintain a brand store on lg.com and marketplaces to enable shoppers to further explore our full products portfolio
• Lead the online and in-store strategy & annual marketing plan; and include your ideas as building blocks toward our business plan

Requirements

Overview

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

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