Customer Data Platform HOD

CDP HOD JD

Platform Administrator : To manage multiple user access rights, user maintenance, and resources allocations

Project Managing, Execution & Monitoring : Set up, execute, and digital marketing campaigns across email, SMS, WhatsApp, push notifications, web, Senheng App, and relevant on ground activities

First Party Data Integrity : Ensure seamless integration and data flow between different marketing platforms and systems

Users Segmentation & Personas : Create, maintain, and validate first party data users into segments and personas to fit campaign objectives, including analyzing users’ behavior across Senheng’s digital touchpoints

Collaboration : As a traffic controller between internal stakeholders and vendors, ensuring projects are delivered effectively and timely

Testing & Optimizing : Conduct A / B and multivariate testing; monitor campaign KPIs (open rates, click-through rates, conversions), and refine campaigns accordingly

Minimum Job Requirements :

Education & Experience :

Proficient in a blend of technology stacks, including CDP, Marketing Automation, Loyalty Management Systems, Analytics tools, Customer Engagement Platforms.

Minimum of 3 years working experience in customer insights, data & analytics.

Bachelor’s Degree in Business Studies / Administration / Management, Marketing, Statistics or equivalent.

Specific Skills :

Good communication skills, both oral & written in English and Bahasa Malaysia.

Knowledge on the latest Martech features.

Strong stakeholder management skills.

Excellent project management skills, with the ability to handle multiple projects simultaneously and meet deadlines

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