Marketing Researcher, Lead Generation (Fresh Graduates)

Overview

Marcus Evans is a global business intelligence and event marketing company with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work / life balance. We deliver high-level content, networking and one-to-one meeting platforms across Summits, Conferences and Online Events, connecting C-level executives from 98% of Fortune 1000 companies.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division and Sales team as Marketing Researcher. You will work with key industry leaders and innovators. We help companies improve their business through corporate meetings with targeted customers at elite and specialized B2B events. This role is suitable for those looking to start a career in sales and business development. While sales experience is helpful, it is not necessary.

This is an in-person role located in our Kuala Lumpur office.

Key Responsibilities

• You will develop a fundamental understanding of each event.
• Analyze and identify target client contacts based on event topic and geographic markets.
• Grow, develop and improve client contact information by conducting internet and telephone research.
• Build and maintain the data quality of our contacts database.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns.

Qualifications

Equal Employment Opportunity We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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