Senior Executive, Marketing & Partnerships

Senior Executive, Marketing & Partnerships

You will play a key role in executing brand-compliant, high-impact marketing campaigns to support product launches, retail activations, and brand growth. Your scope includes 360 campaign planning, retail and POS coordination, partner marketing and agency management.

You will develop integrated campaigns across digital and physical touchpoints, working cross-functionally with internal teams and external vendors to deliver best-in-class execution in line with Machines’ premium retail positioning.

Job Description

Plan, coordinate and execute 360 marketing plans (multi-channel on online & offline media)

Execute and monitor POS (point-of-sale) setups across Machines stores – ensuring timely distribution of materials, brand compliance and consistency

Coordinate with internal Retail & Sales Ops teams for live floor execution, troubleshoot and feedback collection

Initiate, negotiate and maintain strategic brand and marketing partnerships with external organisations such as banks, payment platforms, and ecosystem partners to drive collaborative campaigns and added-value propositions

Manage co-marketing initiatives with partners, KOLs and media platforms – ensuring clear deliverables and measurable ROI

Brief and oversee internal and external creative, event and media agencies for timely execution

Able to copywrite and edit marketing collaterals to maintain consistent tone and messaging

Track campaign performance, generate reports and propose optimisations based on insights

Support day-to-day marketing operations and contribute to brainstorming of innovative campaign ideas

Assist with content marketing, social media marketing and digital strategy across paid and owned assets

Provide support in all corporate and partner events and any other ad-hoc tasks as assigned

Job Requirement

Candidate must possess at least a Bachelor’s Degree in Marketing, Business, Communications OR similar disciplines

Fluent written / spoken English. Good command of written and oral Bahasa Malaysia / Mandarin is a plus point.

Min. 2 years experience in media planning for online and offline media

Minimum 3-5 years’ of marketing experience, preferably in a fast-paced retail or consumer tech environment

Experience in POS execution together with strong coordination skills and ability to manage campaigns across multiple stakeholders and touchpoints

Proven experience in initiating and managing marketing partnerships with external organisations (e.g. banks, media, etc)

Familiarity working with brand principals and understanding of their approval processes

Excellent project management, communication and creative briefing skills

Proactive, detail-oriented, and able to multitask efficiently in a deadline-driven environment

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