Digital and Customer Engagement Manager, EPD APAC

Digital and Customer Engagement Manager, EPD APAC

About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

The Opportunity This role is based in Malaysia and covers APAC markets including Vietnam, Thailand, Philippines, Hong Kong, Korea, Singapore, Taiwan, and Indonesia. As the APAC Digital and Customer Engagement Manager , you will lead the digital connected experience for healthcare professionals (HCPs), patients, and providers across the Abbott Established Pharmaceuticals Division (EPD) portfolio. You will drive digital marketing solutions, multichannel engagement strategies, and e-commerce initiatives to enhance customer interaction and experience.

What You’ll Do

• Lead regional digital strategy and multichannel engagement across therapeutic areas
• Collaborate with cross-functional teams (Marketing, Sales, Medical, IT, BI, SFE)
• Develop and implement digital tools including marketing automation, webinars, remote visits
• Drive consumer digital strategies and ensure brand consistency across platforms
• Manage internal and external stakeholders including vendors and agencies
• Optimize campaign performance and measure ROI and KPIs
• Provide training and documentation for digital tools and platforms

Required Qualifications

Preferred Qualifications

Seniority level

Employment type

Job function

Industries

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr