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Senior Sales Executive

Senior Sales Executive

BidfoodSeberang Perai, Penang, Malaysia
6 hours ago
Job description

Reports to : Branch Manager

Bidfood Malaysia is committed to delivering excellence in food distribution and retail solutions. We are recruiting passionate and driven Sales Executives (Senior or Assistant Manager) to strengthen our footprint across Malaysia. This role offers the opportunity to work within a dynamic environment, supporting business growth and driving superior customer satisfaction. The focus areas include :

  • Execute sales strategies to support business growth in the Foodservice & Retail Division.
  • Drive profitable revenue growth within targeted margins.
  • Build and nurture strong customer relationships to support long-term business success.
  • Ensure operational efficiency and excellence in market execution.

Responsibilities

  • Sales Strategy Execution & Revenue Growth
  • Prepare and implement sales strategies and growth plans aligned with overall business objectives.

  • Drive consistent and sustainable sales growth within assigned channels and customer portfolios.
  • Ensure sales targets and healthy profit margins are consistently met or exceeded.
  • Customer Relationship Management
  • Manage and review assigned customer accounts through regular market visits.

  • Build, maintain, and strengthen customer relationships to foster loyalty and business expansion.
  • Resolve trade issues, service gaps, and customer complaints in a timely and effective manner.
  • Market Execution & Event Management
  • Align with immediate superior on planning and executing in-store activations, roadshows, and promotional events.

  • Plan, negotiate, and execute sell-out activities with key customers to drive product visibility and sales.
  • Market Updates & Reporting
  • Provide timely updates on market trends, customer feedback, and competitor activities to the Branch Manager and relevant stakeholders.

  • Share market observations and insights to support strategic planning and market positioning.
  • Proactively manage account receivables and collaborate with the finance team on debt collection and resolving overdue payments.
  • Other
  • Perform any other duties or ad-hoc tasks assigned by the Sales Manager or Branch Manager as required.

    Job Requirements

  • Diploma or Bachelor's degree in Business Administration, Marketing, or any related field.
  • Minimum 3 years of proven sales experience, preferably in Foodservice, Retail, or FMCG sectors.
  • Strong business acumen with a customer-centric mindset.
  • Strong skills in analyzing sales data and presenting reports.
  • Able to manage multiple priorities effectively in a fast-paced environment.
  • Strong negotiation, communication, and interpersonal skills.
  • Goal-oriented, self-motivated, and able to work independently.
  • Good understanding of the foodservice and retail industries is highly desirable.
  • Fluent in English; proficiency in Mandarin or other Mandarin dialects is an added advantage.
  • Willing to travel within assigned territories.
  • Proficiency in Microsoft Office.
  • Bidfood Malaysia Sdn Bhd is a leading specialty food importer and distributor, sourcing products worldwide. Based in Selangor, we service Peninsular and East Malaysia with our own offices and distributors. We provide quality products to hotels, restaurants, café chains, airlines, pastry shops, bakeries, juice bars, etc. We are an importer and distributor of specialty foods, concentrating mainly on chocolates, frozen fruits and purees, breads and cakes premix, and gelato industries.

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    Sales Executive • Seberang Perai, Penang, Malaysia

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