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Senior Executive, Performance & Analytics

Senior Executive, Performance & Analytics

KPI MediaCentral George Town, Penang, Malaysia
13 hours ago
Job description

Overview

Senior Performance & Analytics Executive (Remote, Full-time)

Have experience with Paid Media and a love for analytics? Enjoy turning campaign data into insights and helping ads smash KPIs? Thrive in a fast-paced, high-impact team with the freedom of remote work?

We’re searching for a driven Performance & Analytics Executive to join our team at KPI Media. This hybrid role bridges the worlds of campaign execution and performance analytics, giving you exposure to the full lifecycle of digital performance—from campaign builds to in-depth reporting. You’ll play a crucial support role across both media execution and dashboard reporting, ensuring our clients’ campaigns are not only running smoothly but also delivering measurable results.

This is a non-client-facing role, ideal for someone who loves the technical side of paid media, values clear data storytelling, and enjoys working independently within a supportive team.

This is a fully remote role, meaning you can save money on living expenses while still getting paid well.

About KPI Media

KPI Media is one of the fastest-growing performance advertising agencies in Singapore that caters specifically to venture-backed startups. We believe that performance is everything, and we are one of the rare media agencies confident enough to guarantee performance for our clients.

We\'re seeking a passionate Senior Performance & Analytics Executive to join us and take KPI Media to new heights.

Responsibilities

  • Implement, measure and optimize paid search campaigns on Google Ads, Bing Ads, Amazon Search Ads and other search engines whenever necessary.
  • Implement, measure and optimize paid social campaigns on LinkedIn Ads, Meta Ads, Twitter Ads, TikTok Ads, Reddit Ads and other social channels whenever necessary.
  • Conduct recurring weekly & monthly optimization tasks (i.e. Keyword Expansion, Ad Testing, Negative Management, Budget Management, etc.).
  • Build and maintain real-time dashboards in Google Sheets by connecting data sources like Google Ads, Facebook Ads, LinkedIn Ads, etc. (training will be provided).
  • Maintain the data integrity of all data streams and sources to ensure the correct data flows into the dashboards.
  • Set up pixels, goals, and events using Facebook Pixel, Conversion API, Google Tag Manager & Google Analytics.
  • Analyze campaign results and deliver actionable insights to the Performance Manager and broader team.
  • Provide ongoing and ad hoc analytical support to the Performance Manager in managing campaigns and new opportunities.
  • Perform regular quality assurance / quality control checks on assigned client campaigns to ensure they are running as contracted and are on track to meet clients\' goals & KPIs.

Requirements

  • A bachelor’s degree in Marketing is preferred but not necessary.
  • Certifications : Google Skillshop (Search, Display, Video); Facebook Blueprint (optional). Certifications are not required for application, but must be obtained while employed with KPI Media.
  • 2-3 years of relevant work experience in search marketing, digital marketing, and / or another highly quantitative, analytical, results-driven environment.
  • Experience running campaigns on Google Ads and LinkedIn Ads is a must.
  • Proficiency in Google Analytics (GA4), Google Tag Manager, and Excel / Google Sheets.
  • Familiarity with data connectors like Supermetrics, PowerMyAnalytics, or Two Minute Reports.
  • Familiarity with SaaS, Mobile App, Tech, and / or Startup landscape is advantageous.
  • Understands the B2B buying journey and has experience working with B2B and / or Technology clients.
  • Experience working at agencies or startups is advantageous.
  • Fluency in English is a must.
  • Loves startup cultures : a work hard, play hard mentality is a must.
  • Loves working independently and as a team.
  • Benefits

  • Above-industry standard salary packages
  • 100% remote position - work from anywhere, always
  • Yearly international retreats for team bonding
  • Flexible working hours for your work-life harmony
  • Company-issued debit card for hassle-free business expenditures
  • Telemedicine benefits for your health and well-being
  • Work with a diverse, international cohort of colleagues and clients
  • Guaranteed yearly salary increments and profit-sharing bonuses
  • Dynamic career growth opportunities with lateral and vertical movement
  • #J-18808-Ljbffr

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    Senior Executive • Central George Town, Penang, Malaysia

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