Job Overview
Marketing Executive – I Can Read – Kuala Lumpur, Malaysia. I Can Read is a leading English enrichment brand for children. The Marketing Executive will oversee marketing for ICR centres in Malaysia, ensuring brand standards and supporting ICR HQ centres.
Key Responsibilities
- Develop and implement comprehensive social media marketing plan across Facebook, Instagram, YouTube.
- Plan and schedule monthly social media content, create engaging posts, contests, events, videos.
- Drive digital marketing campaigns, prepare and analyze reports to visualise strategies and drive student acquisition.
- Maintain online community, coordinate with centre franchisees to increase leads via social media.
- Produce thematic marketing content for blogs and website, manage updates.
- Assist with event photography, organise events and roadshows in Malaysia.
- Coordinate with academic, professional development and marketing teams to produce artwork, videos.
- Work with A&P department for advertising placement.
Qualifications
3+ years experience in social media and online marketing with proven results.Proficient with popular social media platforms (Facebook, Instagram, WeChat, etc.).Strong analytical skills, ability to churn out reports.Resourceful, able to handle multiple projects concurrently, problem solving.Proficiency with Microsoft Office suite.Experience with industry software (Illustrator, Photoshop, InDesign, After Effects) is a plus.Creative thinker, self‑starter, strong interpersonal and communication skills.Working Hours
Weekdays (Tuesday – Friday) : 10 : 00 am – 07 : 00 pm
Weekends (Saturday) : 09 : 00 am – 06 : 00 pm
Off days : Sunday & Monday
Benefits
Training ProvidedMobile allowanceEPF & SOCSO contributionsMedical and dental benefitsMedical leave up to 14 daysAnnual leave up to 14 daysPerformance bonusStaff discount for I Can Read lessonsApplication
Interested candidates should submit applications through Jobstore.
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