Associate Manager, Promotions & Local Area Marketing

Associate Manager, Promotions & Local Area Marketing

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Are you passionate about movies, entertainment and creative marketing? Take the spotlight in shaping movie promotions, partnerships and local area marketing campaigns that excite cinema goers and movie lovers nationwide!

As the Associate Manager, Promotions & Local Area Marketing , you’ll lead the strategy, planning and execution of blockbuster promotions and community-driven campaigns that drive admissions, enhance brand visibility and create memorable cinema experiences for millions of moviegoers.

What You’ll Be Doing

• Develop and implement marketing strategies for local and blockbuster movie campaigns, as well as local area marketing (LAM) initiatives.
• Manage budgets effectively to meet company objectives.
• Collaborate with partners, movie distributors and suppliers to develop impactful promotions that boost admissions and sales.
• Plan and execute timely initiatives to drive awareness, visibility and footfall to cinemas.
• Lead cross-functional teams : distributors, operations, sales and marketing for flawless campaign rollouts.
• Develop creative ideas based on audience insights and consumer behaviour.
• Ensure every activation and partnership reflects the fun, energy and innovation of the GSC brand.
• Coordinate with internal and external stakeholders on budgets, marketing plans and advertising efforts.
• Work with agencies and partners to deliver on-ground events, digital content and brand activations.
• Maintain consistency of branding across all campaigns and touchpoints.
• Provide post-campaign analysis with key learnings and recommendations for improvement.
• Track A&P budgets, competitor activities and industry trends.
• Analyse customer behaviour to identify tactical opportunities for engagement and retention.

What We’re Looking For

Why Join GSC?

At GSC, we don’t just show movies. We create experiences.

You’ll be part of an innovative, trend-driven team that’s passionate about storytelling, pop culture and bringing Malaysians together through the power of cinema. Expect a fun, fast-paced and dynamic environment where your ideas make an impact and your campaigns light up the big screen!

Ready to take your marketing career to the next level? Apply now and be part of the team that brings movie magic to life at GSC.

Please note : Only shortlisted candidates will be notified.

Golden Screen Cinemas Sdn. Bhd (GSC) is Malaysia’s largest cinema exhibitor, a wholly-owned subsidiary of the PPB Group (a member of the Kuok Group). With 497 screens across 53 locations in Malaysia and over 130 screens in 22 locations in Vietnam through partnership with Galaxy Studios, GSC delivers state‑of‑the‑art cinematic technologies and boutique experiences such as AURUM Theatre. GSC also offers merchandising through Keepsake, featuring a wide selection of movie memorabilia and branded products.

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