Senior Manager

Job Scope :

A Senior Manager - Global Brand Marketing drives global and local brand strategies, overseeing marketing campaigns, managing budgets, analyzing market trends, and coordinating with internal and external teams to achieve business goals and market share targets. Key responsibilities include developing integrated campaign plans, analysing competitor activity, ensuring brand consistency across all touchpoints, and leveraging data to drive strategy and measure performance against metrics like brand awareness and loyalty.

Key Responsibilities :

• : Develop and implement comprehensive brand strategies and marketing plans that align with business objectives and long-term goals.
• : Conduct market research, analyse consumer behaviour, and monitor competitor activities to identify opportunities and inform strategic adjustments.
• : Design, manage, and evaluate end-to-end marketing campaigns across various channels, including social media, advertising, and digital platforms.
• : Work with product development, sales, and other marketing teams to ensure consistent messaging and integrated campaigns.
• : Build and manage relationships with external agencies and vendors for activities like advertising, media buying, and design.
• : Manage marketing budgets, allocate resources effectively, and ensure campaigns deliver a strong return on investment (ROI).
• : Track and analyse brand performance metrics such as awareness, loyalty, and equity to refine strategies and drive continuous improvement.
• : Oversee all aspects of brand communication to ensure adherence to brand guidelines and maintain a consistent brand image across different platforms and markets.

Required Skills & Qualifications :

Job Type : Contract

Contract length : 12 months

Pay : RM7, RM10,000.00 per month

Benefits :

Work Location : In person