Minimum of 5-7 years of progressive experience in Direct Marketing, preferably in banking, hospitality or gaming
Proven expertise in customer segmentation, data-driven marketing strategies, and A / B testing methodologies.
Strong analytical skills with a deep understanding of leveraging data analytics tools to drive business decisions.
Demonstrated ability to collaborate cross-functionally with various stakeholders and teams.
Excellent project management, organizational, and communication skills.
Proactive and innovative mindset, capable of adapting to evolving market conditions and customer expectations
Ability to think strategically and proactively to achieve marketing and business objectives.
Proficiency in data analytics, interpretation, and the ability to translate insights into actionable strategies.
Expertise in customer segmentation and delivering personalized marketing approaches to improve response rates.
Demonstrated leadership and team development skills, with focus on coaching, mentoring, and fostering high performance.
Excellent communication skills, both written and verbal, ensuring clarity and effectiveness in all interactions.
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Senior Manager • Kuala Lumpur, Kuala Lumpur, Malaysia
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