Sr Email Marketing Strategist

JOB PURPOSE :

The Sr Email Marketing Strategist exists to develop and implement data-driven marketing strategies tailored to client needs, ensuring a positive client experience and maximizing campaign performance. This role focuses on client-facing interactions, strategic planning and ongoing optimization to drive business growth.

This role supports hiring across Asia and Europe and we welcome candidates based in either region to apply.

KEY ACCOUNTABILITIES :

• Strategy Development : Create and implement effective marketing strategies that meet client needs.
• Account Management : Manage retention marketing programs for multiple brands, ensuring client satisfaction and retention.
• Client Understanding : Demonstrate a deep understanding of client business needs and translate them into marketing strategies.
• Performance Tracking : Analyze and track data to maximize the performance of email and other retention marketing campaigns.
• Client Communication : Communicate marketing insights and reports on performance, and plan for further development.
• Team Alignment : Ensure the Activations team has clear instructions and is aligned with the overall strategy.
• Service Expansion : Successfully upsell and cross-sell services, increasing revenue and client engagement.
• Thought Leadership : Provide valuable industry insights to the marketing team to enhance the company’s reputation as an industry leader.

KEY QUALIFICATIONS :

KPIs :

ENJOY THESE BENEFITS

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